Brand For Talent: Eight Essentials To Make Your Talent As Famous As Your Brand 9780470182680 网盘下载 pdf 免费 2025 在线 epub 电子版

Praise for Brand for Talent

"As a marketer, nothing is more important than building a

strong, relevant brand. As a leader, nothing is more important than

creating an energized, talented group of employees. Brand for

Talent provides a compelling framework and great practical

tips. It will change the way you think about your people

strategy."

—Cammie Dunaway, Nintendo of America

"Brand for Talent is your wake up call to the realities

of today's hiring marketplace. Branding baristas Mark Schumann and

Libby Sartain welcome you with a steaming mug of half philosophy

and half pragmatism topped with real-world examples. Get Brand for

Talent, get amped and get going!"

—Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman

"In this compelling and incisive book, Mark Schumann and Libby

Sartain bring branding into the realm of human resource

management."

—Hayagreeva Rao, Graduate School of Business, Stanford

University

"This is a fascinating book. Using the power of a consumer brand

as a lever to retain talent is a given. What hasn't been done until

this book is to put the brand to work in order to attract the best.

Who would have thought that social networking would become the new

battleground in the hunt? This is one human resources book I

actually enjoyed reading."

—Lou Williams ABC, APR, L.C. Williams & Associates, IABC

Fellow, IABC Past Chairman, Institute for Public Relations

Fellow

"Mark Schumann and Libby Sartain bring unique experiences and

examples that show how to go beyond simple recruiting to create a

sustainable talent system for good times and tough times."

—Dr. John Boudreau, Marshall School of Business, University of

Southern California

From the Inside Flap

The marketplace for talent becomes more intense with each year,

no matter how turbulent the economy may be. Using every social

media tool available at their fingertips, workers bring high

expectations—and well-honed skills as retail consumers—to search

for work experiences that offer connection and fulfillment beyond

traditional definitions of task, opportunity, and security.

This change makes a brand an essential part of any business

strategy to secure talent. But a traditional employer brand is no

longer enough. In this book, brand experts Mark Schumann and Libby

Sartain introduce a new business marketing tool—the talent

brand—with examples from a number of the world's leading brands.

While the employer brand must resonate with people on the inside of

a business, the talent brand must attract segments of workers to

join, stay, and engage.

Brand for Talent shows how creating a talent brand can help any

business thrive in the new talent marketplace—and with the new

consumer of work—to get the right people in the right work at the

right time.

Introduction.

Part One: Get Real.

Essential One: Wake Up.

Essential Two: Look Ahead.

Part Two: Get to Work.

Essential Three: Create.

Essential Four: Segment.

Essential Five: Implement.

Part Three: Get Prepared.

Essential Six: Sustain.

Essential Seven: Survive.

Part Four: What It Means to You.

Build a Talent Brand Legacy.

Notes.

Acknowledgments.

Index.

About the Authors.

For the past 20 years, Mark Schumann and Libby

Sartain have collaborated at such legendary organizations as

Southwest Airlines and Yahoo! to create a definitive point of view

on the value an employer brand can bring to any business. Their

best-selling book, Brand from the Inside, offered the

step-by-step secrets to brand development; in Brand for Talent they

share their insight into how to market an employer brand to various

talent segments in today's social media world. Mark Schumann, ABC,

is the former global communication practice leader for Towers

Perrin. For more than 30 years he has counseled business leaders,

Human Resources, and Corporate Communications on how to recruit,

retain, and engage employees. His creative work has been honored

with 15 Gold Quill Awards from the International Association of

Business Communicators.

Libby Sartain is an active business advisor and Corporate

Board Member, following a distinguished 30-year career in Human

Resources including CHRO roles at Southwest and Yahoo!, both of

which were listed on the Fortune 100 Best Companies To Work For in

America during her tenure. Today, Libby helps organizations develop

employer brand strategies to create magnetic reputations as places

to work.

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书籍介绍

Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy."

—Cammie Dunaway, Nintendo of America " Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!"

—Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management."

—Hayagreeva Rao, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading."

—Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times."

—Dr. John Boudreau, Marshall School of Business, University of Southern California

From the Inside Flap The marketplace for talent becomes more intense with each year, no matter how turbulent the economy may be. Using every social media tool available at their fingertips, workers bring high expectationsand well-honed skills as retail consumersto search for work experiences that offer connection and fulfillment beyond traditional definitions of task, opportunity, and security. This change makes a brand an essential part of any business strategy to secure talent. But a traditional employer brand is no longer enough. In this book, brand experts Mark Schumann and Libby Sartain introduce a new business marketing toolthe talent brandwith examples from a number of the world's leading brands. While the employer brand must resonate with people on the inside of a business, the talent brand must attract segments of workers to join, stay, and engage. Brand for Talent shows how creating a talent brand can help any business thrive in the new talent marketplaceand with the new consumer of workto get the right people in the right work at the right time.