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An insightful look at how Kmart′s management destroyed the company
Kmart′s Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in–depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart′s CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart′s Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy.
Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot′s Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college–level business textbooks. Turner has also written for several top magazines and Web sites.
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书籍介绍
在线阅读本书
An insightful look at how Kmart′s management destroyed the company
Kmart′s Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in–depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart′s CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart′s Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy.
Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot′s Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college–level business textbooks. Turner has also written for several top magazines and Web sites.
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- 网友 相***儿: ( 2025-01-09 20:12:35 )
你要的这里都能找到哦!!!
- 网友 苍***如: ( 2025-01-18 03:20:17 )
什么格式都有的呀。
- 网友 芮***枫: ( 2024-12-26 10:39:43 )
有点意思的网站,赞一个真心好好好 哈哈
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。。。。。好
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特好。有好多书
- 网友 孙***美: ( 2025-01-14 14:04:45 )
加油!支持一下!不错,好用。大家可以去试一下哦
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这里能在线转化,直接选择一款就可以了,用他这个转很方便的
- 网友 冯***卉: ( 2024-12-31 17:22:00 )
听说内置一千多万的书籍,不知道真假的
- 网友 訾***雰: ( 2024-12-21 12:33:01 )
下载速度很快,我选择的是epub格式
- 网友 龚***湄: ( 2025-01-02 17:17:03 )
差评,居然要收费!!!
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